Introduction
Email marketing is one of the most effective ways to grow a small business.
It helps you stay connected with customers, boost engagement, and drive sales, without breaking your budget.
But with so many email marketing tools out there, how do you choose the right one?
In this guide, we’ve reviewed five top-rated platforms that are beginner-friendly, budget-conscious, and packed with automation features to help small businesses succeed in 2025.
What Are The Best Email Marketing Tools?
There are many different email marketing tools available, and the best one for your business will depend on your goals and specific needs.
However, generally speaking, the best email marketing platforms should be easy to use, with a user-friendly interface that allows you to quickly and easily create and send email marketing campaigns.
They should also have a range of customizable email templates to choose from and should provide detailed analytics and reporting, so you can track the success of your campaigns and make data-driven decisions.
Additionally, a great email marketing tool should have robust features like marketing automation capabilities and segmentation capabilities, so you can create personalized and targeted campaigns for your audience.
List Of 5 Best Email Marketing Tools Of 2023 For Small Businesses
- ActiveCampaign
- Constant Contact
- HubSpot
- Sendinblue
- Moosend
ActiveCampaign
Intro
ActiveCampaign is a powerful email marketing software designed to help small businesses create and manage their email marketing campaigns.
One aspect that sets ActiveCampaign apart from other email marketing tools is its use of machine learning technology, which allows it to improve marketing results over time from data collected.
This, combined with its wide range of integrations and user-friendly interface, makes it a standout option in the crowded field of email marketing tools.
Key features
Free migration – ActiveCampaign offers a free migration service for users who are switching to the platform from other email marketing providers.
This service allows one to transfer their existing contacts, campaigns, and other data without any additional cost.
Event tracking – With event tracking, you can see how users interact with your content and get detailed information about their behavior.
This can be useful for understanding how they are responding to your marketing efforts and making data-driven decisions about your campaigns.
Marketing automation – You can now automate the process of creating and sending targeted emails, segmenting your audience, and tracking the results of your campaigns.
This allows you to then focus your efforts on other parts of the business.
Messaging & Text – The messaging feature allows businesses to reach out to their customers on the go, regardless of where they are. SMS marketing is becoming a powerful way to engage with customers and keep them informed about important updates and offers.
Drag and drop editor – This feature allows businesses to easily create and design professional-looking emails without needing any coding or design skills.
It features a range of customizable templates and design elements, so businesses can create emails that match their brand and style.
Pricing
In terms of pricing, ActiveCampaign offers a range of plans to suit different budgets and needs.
The most basic plan is Lite, which starts at $29 per month, while the Plus plan starts at $49 per month.
More advanced plans, such as the Professional and Enterprise plans, are also available, with the professional plan going for only $ 149 per month.
Enterprise plan offers custom pricing to fit the specific needs of each individual business.
All plans come with a free 14-day trial, so users can try out the tool before committing to a paid plan.
Constant Contact
Intro
Constant Contact is an email marketing tool that is best suited for startup businesses. With its user-friendly interface, this email marketing system is simple to use and a great tool for beginners.
Key Features
Drip campaigns – this campaign model allows businesses to set up automated emails that are sent to their contacts at specific intervals unsupervised.
This can be used to nurture leads, send reminders, or deliver other types of content over time.
Easy tracking and reporting analytics – easy tracking and reporting allow users to see how their campaigns are performing and where they need to put in more email marketing efforts for better results.
This includes features like open and click-through and conversion rates and the ability to track specific actions taken by contacts.
Social media sharing tool – With social media marketing features, you can easily share your campaigns on popular social networks like Facebook, Twitter, and LinkedIn.
This can help your businesses to reach a wider audience and drive more traffic to respective websites.
Automated communications allow users to set up automated responses to common customer queries or actions, such as confirming a subscription or providing a link to download a free resource.
Additionally, automated communication can be used to resend your campaigns to non-openers.
This can save your business time and improve customer service, which is a bonus to your business.
Email templates and design tools – Constant Contact offers a wide selection of customizable email templates and design tools to help users create visually appealing email campaigns.
These tools allow users to easily create and customize their templates or choose from a selection of pre-designed templates that can be easily customized to match their brand and style.
Pricing
Constant Contact, an email marketing platform, offers two plans, Core and, both of which are tailored according to the number of contacts in a user’s email list.
Under the Core plan, the first tier, which allows for up to 500 contacts, starts at $20 per month and goes all the way to $ 300 per month for up to 50,000 contacts.
Under the Plus plan, 500 contacts start at $ 45 per month and go up to $ 410 per month for 50,000 contacts.
Additionally, there is a free trial for new users, allowing them to try out the platform and its features beforehand.
This can be a great way for users to get a feel for the platform and see if it’s a good fit for their business or organization.
HubSpot
Intro
HubSpot makes it easy to create and send engaging emails that drive results.
Whether you’re looking to grow your subscriber list, increase engagement, or drive more sales, HubSpot email marketing service has the tools and support you need to succeed.
Key Features
High email deliverability – This refers to the percentage of emails that are successfully delivered to a recipient’s inbox, and a high deliverability rate is important for ensuring that a business’s email campaigns reach its intended audience.
Hubspot’s email marketing service has measures in place to ensure that businesses achieve a high deliverability rate.
Detailed performance analytics – allow businesses to campaign monitor and analyze the success of their email campaigns, providing insight into the entire marketing funnel.
The analytics include information on email deliverability and data on individual recipients’ interactions with the emails, which is basically the entire customer journey on your platform.
This information plays a major role in helping businesses understand how their email campaigns perform and identify improvement areas.
Website builder – If you are thinking of building a website from scratch but lack the technical skills, don’t worry. Hubspot has got you covered.
The software features a website builder, which you can use an easy-to-use drag-and-drop feature to build your own website in no time.
CRM integration – The Hubspot CRM provides data on each user’s interactions with your business, such as their purchase history, website activity, and engagement with previous email campaigns.
This information can be used to create personalized email campaigns that are tailored to each user’s interests and needs, increasing the likelihood that they will engage with the email and take the desired action.
Email schedule – Businesses can now plan and schedule their email campaigns in advance, so they can be sent at the most appropriate time for their audience, providing a more effective and efficient marketing strategy.
Pricing
Hubspot offers a range of pricing plans for its email marketing tool and a free trial option.
The pricing plans are based on the size of the contacts list in the user’s mailing list, with different plans offering different levels of features and capabilities.
The basic pricing plan, the Starter plan, is available for$ 45 per month and includes up to 1,000 contacts.
The next pricing plan is the Professional plan which starts at $ 800 per month for up to 2,000 contacts.
The most advanced pricing plan is the Enterprise plan, which starts at $3600 per month for up to 100,000 contacts.
Sendinblue
Intro
Sendinblue is one of the best email marketing software that features an intuitive interface to help small businesses create and manage their marketing campaigns.
It’s packed with email marketing features such as advanced automation and segmentation capabilities for targeting the right customers with the right message and getting back the desired results.
Key Features
Facebook Ads – Like most email marketing tools, Sendinblue supports Facebook Ads. You can initiate Facebook ads from your account, which can help you reach new audiences or retarget existing contacts.
Using the Facebook Ads tool within Sendinblue can help you optimize your ad campaigns and maximize their effectiveness by tracking their performance, viewing detailed reports, and making adjustments as needed to improve results.
Landing page builder – The landing page builder allows you to create professional-looking landing pages without any coding knowledge.
With this tool, you can easily design and customize your pages to match your brand. You can choose to build your landing pages from scratch or use premade templates using the drag-and-drop feature.
Live chat – Sendiblue’s live chat feature allows you to engage with your website visitors in real time and provide them with personalized support.
Coupled with a chatbot, you can easily chat with your customers, answer their questions, collect feedback, and convert leads into sales.
WhatsApp campaigns – The current shift in social circles has everyone on WhatsApp, which makes this feature crucial.
WhatsApp campaigns allow you to send messages, promotional offers, updates, and reminders to your audience on WhatsApp, the popular messaging app.
In addition, you can also use the SMS marketing feature to reach out to a broad audience.
Transactional email – To get a higher email marketing ROI, more emails need to hit your subscribers’ inbox and not end up in the spam folder.
With Sendinblue’s transactional email APIs, you are guaranteed up to 97% of your emails will reach the inbox of your prospects.
Pricing
With its flexible pricing plans, you can get the features you need without breaking the bank.
The basic plan is free and includes 300 emails per day, SMS & WhatsApp campaigns, customizable email templates, and more.
The Starter plan goes for $ 25 per month and includes and comes with 20K emails per month, no Sendinblue logo, and basic reports & analytics, and more.
The business plan, which is the ideal choice for managers and eCommerce pros, starts at $65 per month with monthly 20K emails, email marketing automation, A/B testing, and many other features.
The enterprise plan is the most comprehensive, which includes more advanced features such as enterprise-grade security and advanced integrations that start at $1000 per month and is priced on a custom basis.
Moosend
Intro
Moosend is one of the best email marketing software perfect for all email marketers. Moosend is known for its simplicity and modern design, which makes it easy for businesses of all sizes to use and get started with email marketing.
In addition to its marketing automation features, Moosend also offers landing page creation, a landing page editor, free SSL, a visual workflow builder, and much more.
All the tools featured simplify the email creation process making Moosend one of the best marketing automation platforms.
Key Features
Drag-and-drop newsletter editor – The drag-and-drop newsletter editor is a feature that allows users to easily create and customize the layout and design of their newsletters using a visual drag-and-drop editor interface.
It enables users to quickly and easily add and arrange text, images, and other elements in their newsletters without the need for any design skills.
Content A/B testing – Users can test different versions of their email campaigns to see which performs best.
This can be useful for optimizing the effectiveness of their emails, as it allows users to identify which subject lines, calls to action, and other elements of their campaigns are most effective at engaging their audience.
List segmentation – List segmentation allows users to divide their email lists into smaller, more targeted groups based on various criteria, such as interests or engagement with previous campaigns.
This enables you to send more relevant and personalized emails to your audience.
Website activity tracking – Stay on top of what’s happening on your website by tracking the actions of your email subscribers.
Some of the things you can keep tabs on include which pages they visit, how long they stay on particular pages and which products they view. This can help you understand your audience’s interests and behavior better.
Free SSL – With SSL as a security feature, you can encrypt your email campaigns and protect your subscribers’ data privacy.
This is important for ensuring that sensitive information, such as email addresses and personal details, is not intercepted and misused by unauthorized parties.
Pricing
Moosend is one of the cheapest email marketing software on the market and comes in three packages.
The first package is the free trial that lasts for 30 days and features free email marketing tools, unlimited emails, and marketing automation workflows, among many other features.
The Pro plan comes at $ 9 per month, which is cheap compared to other email marketing services.
The plan also features unlimited emails in addition to SMTP servers. With an enterprise plan, the budget is customized and depends on your specific needs.
Conclusion
After extensive research and testing, we have reviewed some of the best email marketing systems designed for all email marketers.
These tools offer a variety of features, including user-friendly interfaces, campaign monitors, customizable templates, and robust analytics, to help small businesses effectively reach and engage their audiences.
Additionally, many of these tools offer integrations with other systems and platforms, making it easy to connect with other tools and streamline automation workflows.
Whether you are just starting out or are a seasoned veteran, these email marketing tools can help you take your business to the next level.
FAQs
1. What is email marketing?
Email marketing is a digital marketing strategy that involves sending targeted, personalized messages to a group of subscribers via email.
These messages can be promotional, informational, or transactional in nature and are often used to build relationships with customers and encourage them to take a specific action, such as making a purchase or signing up for a newsletter.
It is an effective way for businesses to reach their audience, as it allows them to deliver highly targeted messages to individuals who have expressed an interest in their products or services.
2. What is an email marketing tool?
An email marketing tool is a software application that allows businesses to create and send professional-looking email campaigns to their subscribers.
These tools typically include features such as customizable templates, drag-and-drop design tools, and integrations with other marketing and sales tools, such as a CRM system.
Email marketing tools also provide analytics and reporting on the performance of email campaigns.
3. Is email marketing worth it?
Yes, email marketing can be worth it for many businesses as it is a cost-effective and efficient way to communicate with customers and allows businesses to reach large numbers of people quickly and easily.
It also allows businesses to deliver highly targeted messages to individuals who have expressed an interest in what they are offering, making it an effective way to engage with their audience and build customer relationships.
Additionally, this strategy is a powerful tool for driving conversions and revenue. It encourages customers to take specific actions, such as making a purchase.
4. What are the key features to look for in an email marketing tool?
When looking for an email marketing tool, it is important to consider the key features that will help your business succeed. These features can include;
Customizable templates: The ability to create professional-looking email campaigns using customizable or premade templates can save time and make it easier to create effective emails.
Drag-and-drop feature: A drag-and-drop design feature allows users to easily design and layout their email campaigns, even without technical expertise. This feature is useful, especially when building a landing page and designing a newsletter.
Automated list hygiene: This feature automatically removes inactive or invalid email addresses from the mailing list, improving the deliverability of email campaigns.
Detailed analytics and reporting: The ability to track and analyze the performance of email campaigns is important for understanding how they are performing and identifying areas for improvement.
Integration with other tools: Look for an email marketing tool that integrates with other marketing and sales tools, such as a CRM system or an e-commerce platform.
5. What are the advantages of using an email marketing tool over sending emails manually?
There are several advantages to using an email marketing tool over sending emails manually. Some of the key benefits include:
Time-saving: An email marketing tool can save time by automating many of the tasks involved in creating and sending email campaigns, such as designing the layout, formatting the content, and managing the mailing list.
This allows businesses to focus on creating effective email messages and engaging with their audience.
Professional appearance: With email marketing tools, eCommerce businesses can create professional-looking email campaigns that are more likely to engage their audience and achieve their desired results.
With hundreds of templates to choose from and countless tools to customize your own design from scratch, you’ll never be short of ideas.
Targeted messaging: To increase your conversion rates, your message needs to get to the right audience, and that’s what email marketing automation platform offers.
There are plenty of free email tools you can use to personalize your email messages and target them to specific segments of your audience based on data such as purchase history and website activity.
Detailed analytics and reporting: Analytics and performance report of email campaigns is a luxury you get to enjoy when using digital marketing efforts.
All the hard work and analysis are done by the free email tools allowing businesses to understand how their campaigns are performing.
6. What are the 4 types of email marketing?
Newsletters: A newsletter is a type of email that is sent to subscribers on a regular basis, typically on a weekly or monthly basis, often with information about a company’s products or services, as well as industry news and updates.
Transactional emails: These are automated emails sent to customers when they take a specific action, like signing up for a service or making a purchase.
These emails typically include information about the transaction, such as a receipt, billing statement, or confirmation.
Lead nurturing emails: These are marketing emails that are used to build relationships with potential customers.
They are sent to people who have expressed an interest in a company’s products or services but have not yet made a single purchase.
Promotional emails: They are used to promote a product or service and typically include a call-to-action that encourages the recipient to take a specific action, such